Google Chrome will work towards not recognizing 3rd party cookies by 2022. This will affect 3rd party marketing companies. It will also affect some large companies that use a lot of tracking. HubSpot and Marketo are a couple very recognizable names at the top of those that will be affected.
I believe this is a great move. I’m a big fan of privacy and this is a step in the right direction when there have been so many steps where you give up pieces of your privacy.. This might be another selfish move from Google though. It’s surely tracking your every move and this move will limit other companies from doing the very same things that they do.